Top 5 Social Apps Performance in Bulgaria Q4 2023

During the fourth quarter of 2023, the top 5 social apps in Bulgaria showcased varying performance trends. Here's a detailed look at their weekly downloads, revenue, and active users.

Facebook experienced a notable increase in weekly revenue, peaking at approximately $1.9K in the week of November 6. Downloads saw a significant rise towards the end of the quarter, reaching 24.7K in the week of December 25. Active users remained relatively stable, hovering around 3.7M throughout the quarter.

TikTok showed consistent growth in weekly revenue, culminating at $62.2K in the final week of December. Weekly downloads peaked at 23.5K in the last week of the year. Active users saw slight fluctuations but stayed around 1.1M.

Instagram saw its highest weekly revenue of $4.6K in the week of December 11. Downloads gradually increased, reaching 14.9K by the end of December. Active users remained stable, averaging around 1.1M throughout the quarter.

Threads demonstrated a surge in downloads, especially in December, with a peak of 36.8K in the last week. Active users also saw a significant rise, reaching 56.3K in the final week of the quarter.

Likee - Short Video Community had a modest increase in weekly revenue, peaking at $63 in the last week of December. Downloads showed a similar pattern, peaking at 3.8K in the same period. Active users remained relatively stable, averaging around 63K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.